Left Hand Math
THE CURRENT COMBINATION OF PEOPLE AND COMPANIES HELPING YOU ADVANCE YOUR ENTERPRISE ON THE INTERNET ISN’T WORKING LIKE YOU HAD HOPED IT WOULD, AND YOU DON’T KNOW WHERE TO START FIXING ITORYOU DO NOT YET HAVE A COMBINATION OF PEOPLE AND COMPANIES HELPING YOU ADVANCE YOUR ENTERPRISE ON THE INTERNET, AND YOU DON’T KNOW WHERE TO START BUILDING IT
THE MOST IMPORTANT THING TO YOU IS THAT THINGS ACTUALLY, REALLY CHANGE. THE OUTCOME OF YOUR EFFORTS, COMBINED WITH OURS, IS CLEARLY DIFFERENT THAN WHAT YOU WOULD HAVE GOTTEN ALONE.
YOU PRIZE ACCOUNTABILITY ABOVE ALL OTHER THINGS IN A PARTNERSHIP.
YOU ONLY WANT TO PAY FOR THINGS THAT YOU FIND VALUE IN AND ABSOLUTELY NOTHING ELSE.
YOU ONLY WANT TO PAY PEOPLE WHO WILL CONSIDER THE JOB DONE WHEN EVERYTHING THEY HAVE RECOMMENDED HAS ACTUALLY BEEN IMPLEMENTED, WITH NO HALF-MEASURES OR CAVEATS.
ANYONE.
WE WORK WITH COMPANIES OF ALL SIZES AND AT ALL STAGES. WE WORK WITH THINGS THAT AREN’T REALLY COMPANIES.
INTERESTING PROBLEMS AND WORTHY PARTNERS COME FROM PEOPLE IN ALL KINDS OF ROLES.
FOUNDERS, 50000TH EMPLOYEES, CEOS, SDRS, SMES, CPAS, INVESTORS, BOARD MEMBERS, ADVISORS-ALL THINGS ARE POSSIBLE THRU U, WHOEVER U R.
TIME KILLS ALL DEALS, BUT HASTILY MADE DEALS KILL WHOLE PROJECTS.
YOU’RE WELCOME IN ADVANCE FOR OUR DELIBERATE APPROACH TO DESIGNING PARTNERSHIPS.
ENSURING THAT WE ARE 100% INCENTIVIZED IN EVERY WAY TO DO THE WORK YOU NEED, AND 0% INCENTIVIZED TO ANYTHING AGAINST YOUR INTERESTS, IS 80% OF THE WORK.
IF THIS IS DONE PROPERLY, IT’S HARD TO MESS THE REST UP, HONESTLY.
- MEDIA AGENCIES TAKING A % OF MEDIA SPEND
- MANAGEMENT CONSULTANCIES UPSELLING LONG TERM RECURRING REVENUE PRODUCTS DURING “FIXED LENGTH” ENGAGEMENTS
- AUDITS WITH CLEAR QUANTIFIABLE “SAVINGS” AS THE GOAL BUT NO METRIC TO TRACK ANY POSITIVE ADDITIVE WORK
- SOFTWARE CONSULTANTS LEAVING BEHIND MIDDLEWARE THEY MUST BE PAID TO MAINTAIN
- STRATEGISTS PAID WHETHER ANY OF THEIR WORK IS EVER IMPLEMENTED AT ALL
ALMOST NOBODY IS GETTING WHAT THEY WANT BECAUSE ALMOST NOBODY IS INCENTIVIZED TO DELIVER IT TO THEM.
IT IS THE COOPERATIVE CREATION OF PEOPLE ON THE FIRST PAGE, WHO WANT TO TRY AND MAKE A DECENT LIVING GOOFING AROUND ON THE INTERNET, WHILE DOING ONLY THE BEST WORK THEY CAN FOR THE MOST INTERESTING AND WORTHY PEOPLE AND CAUSES POSSIBLE.IT’S DOESN’T SOUND PARTICULARLY NOBLE OR AMBITIOUS, BUT IT’S TRUE.
NO OVERHEAD
NO BILLABLE HOURS OR TIME TRACKING
NO MANAGERS
NO NEW BUSINESS TEAM
NO SECRET REVENUE SOURCES
NO SHAREHOLDERS OR BOARDS OR REVENUE GOALS
NO DESIRE TO “EXIT”
NO NEED TO GROW TO ANY ARBITRARY SIZE BY ANY ARBITRARY TIME
NOBODY WHO’S ONLY JOB IS TO SAY YES TO YOU AT ANY COST
HOW DO YOU THINK WE HAVE DONE AT CREATING AN AGENCY BRAND OVER THE COURSE OF ONE AFTERNOON, WITH THE LOGO BEING THE ONLY OBJECT THAT EXISTED PRIOR TO THAT?
IF YOU THINK WE DID A GOOD JOB ALL THINGS CONSIDERED, THEN YES AND YES.
IF YOU’RE THOROUGHLY UNMOVED OR OFFPUT BY ALL THIS, THEN NO AND NO.
IT IS THE COOPERATIVE CREATION OF PEOPLE ON THE FIRST PAGE, WHO WANT TO TRY AND MAKE A DECENT LIVING GOOFING AROUND ON THE INTERNET, WHILE DOING ONLY THE BEST WORK THEY CAN FOR THE MOST INTERESTING AND WORTHY PEOPLE AND CAUSES POSSIBLE.IT’S DOESN’T SOUND PARTICULARLY NOBLE OR AMBITIOUS, BUT IT’S TRUE.